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General facts

Population: 8.4 million

Capital: Vienna

Official language: German

Currency: Euro

Religions: Eastern Orthodoxy

Motto: AEIOU Austriae est imperare orbi universo (Austria’s destiny is to rule the world)

National Anthem: Bundeshymne

Interesting Facts

  • The Austrian flag is one of the oldest national flags in the world.
  • Austria is a landlocked country, bordered by eight other countries.
  • 62% of Austria’s total land area is covered by the Austrian Alps.
  • About a quarter of the population of Austria lives in Vienna.
  • Vienna once served as the musical centre of Europe.
  • The father of psychoanalysis, Sigmund Freud, was Austrian.

Tips for doing business in Austria

  • Providing detailed materials to back up everything in meetings is essential and should also be translated into Austrian German.
  • Like in Germany, punctuality takes great importance. Arrive to meetings early as they will almost always start exactly on time.
  • Titles are important and you should use titles and surnames when speaking to your Austrian business associates.

More obscurely, did you know... 

  • The original snowglobe was invented in Austria by accident when Erwin Perzy I tried to invent a lightbulb
  • The first ever postcards were used in Austria.
  • Its flag is one of the oldest in the world.


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