For over 35 years, Andiamo! has been supporting marketing agencies and the internal marketing departments of the organisations we support, to bring their international marketing campaigns to life.
Our marketing translation service offers you the assurance that your source language content has been adapted to accurately convey your marketing messaging to international audiences across the world. We’re your partner in translation working to maximise your global sales.
We reached out to Andiamo on behalf of one of our newer clients as they came recommended as a high-quality translation agency. As our client was relatively new we couldn’t afford not to deliver. Sarah proved to be excellent. Sarah guided us through exactly what was needed and managed expectations around what was possible and when it could be delivered by. Sarah’s attention to detail and conscientious project management meant that nothing could have gone wrong. The net result being a high-quality service, delivered with complete accuracy and completed slightly before we were expecting. We were over the moon with Andiamo.
As an international marketing communications agency, we rely on a professional, accurate and rapid translation service to help us deliver campaigns for our global client base. We started to work with Andiamo about a year ago and have been consistently impressed by their highly responsive and reliable service. Andiamo regularly provides us with translations of editorial copy, digital content and sales collateral into many languages – often with tight turnaround times – and they deliver accurate, high quality translations on time. Critically, whenever there is a query, the team is happy to work with us until it’s resolved. It’s a pleasure to work with Andiamo and we would recommend their services.
We worked with Andiamo on a very tight schedule for a client translation. Not only were they the only company to guarantee the translation in time for our deadline, but they were also the best value quote by far and delivered the completed document earlier than estimated. We were impressed by the quality of the service and by the care of the customer support team. On this basis, we will be recommending and coming back to Andiamo for our next translation requirements.
Thanks to everyone at Andiamo! for all their hard work. The quality of the service has been excellent and I will most definitely recommend it to others.
Working with you and the team has been really easy, all I had to do was send the information and I received a quote the same day. I also received a call the day after to ensure that I had everything I needed. Brilliant service.
We have used Andiamo for translation services many times over the years, and just recently for two projects that needed English to Norwegian translation. This was done very quickly, at reasonable cost and very accurately. We know this as our client has native Norwegian staff who checked the copy. We are very happy with the Andiamo service and will continue to use them for all our translation needs.
We needed some marketing collateral for a client translating to Simplified Chinese on a really tight deadline. The team at Andiamo were super helpful and nothing seemed to be too much trouble, even when we needed extra items! I couldn’t fault the service or turnaround times and would thoroughly recommend them to anyone.
We are very happy with Andiamo’s work, which has been essential to expanding our business across Europe. Lauren is quick, hard-working and it's nice working with her.
Discover our marketing translation service
The Andiamo! team can support you with high-quality, accurate translations of your:
Our sector-specialist translators are highly experienced in deploying both a standard and transcreation marketing translation service.
So, whether your project requires standard translation, or a creative approach where your content is adapted for the language, culture and marketing preferences of each target territory (while maintaining the meaning and sentiment of your messaging), our translation quality is guaranteed.
Print-ready translations
We offer an end-to-end marketing translation service, with a dedicated typesetting team committed to transforming your translated content into its reader-ready format.
You can trust in our team to format stunning multilingual brochures, catalogues, flyers and other kinds of collateral, to support the generation of leads and sales and enhance your global positioning.
Easing your translation challenges
Cultural Adaptation – Our marketing-specialist linguists deploy transcreation to ensure the appropriate cultural adaptation of slogans, wordplay/puns, idioms and product names. This helps to ensure your content resonates, and develops an emotional connection with international users in your target territories.
Breaking Into New Markets – Our marketing translation service helps to support your expansion into international markets, by providing your international teams, partners, distributors and customers with marketing materials to help drive sales and strengthen your international positioning.
Exhibition Support – Work with us to plan ahead of exhibitions, and prepare multilingual brochures and other collateral to help facilitate your growth into new global territories.
Improve Internal Efficiency – Trust in our sector-specialist translators (working in 140+ languages) who have years of experience translating for this sector, and spend time to thoroughly research your range of products, to provide translations of the highest quality, improving your internal efficiency in the process. We also assign you a project manager to guide your project. Ours is a connected, no-compromise marketing translation service.
Cost Savings – Our team begins by establishing the translated content you need in order to break into a particular international market, and quote for the whole project to offer cost-effective long-term benefits over individual one-off jobs. We set up a translation memory before we begin translating to offer discounted service rates on similar projects over time.
The benefits of our marketing translation service
You can rely on our marketing translation service to:
Facilitate access into new international markets
Develop global brand awareness
Maximise international sales
Build and nurture international audiences
Show that your brand cares about its international customers
Avoid the kind of poor marketing translation results achieved by word-for-word translation, unvetted freelancers and AI models.
We can also support you with:
Subtitling
Video is the undisputed king of content. Turn your source language video marketing content into powerful tools that boost international sales/lead generation and drive brand awareness with our video subtitling service.
Localisation
Transcreation is often a feature of our marketing translation service, and encapsulates many of the principles of localisation, but goes further by maintaining the sentiment of the original content in the target culture.
When you work with Andiamo, you can rest assured that your translations are accurate and culturally appropriate.
Translation Memory
We use translation memory software to support the consistency of your translations, and offer you reduced project costs over time.
MTPE
For short-turnaround, high-volume, technical marketing translation projects (such as brochures and catalogues for technical sectors like automotive, engineering, manufacturing and beyond), our MTPE service is a great option.
It offers you the assurance that your machine translated output has been thoroughly reviewed and adapted by sector-specialist translators, providing a quality close to human translation, faster, for less.
Why Andiamo?
When you choose Andiamo! as your partner in translation, you can trust that sector-specialist translators (working in 140+ languages) with extensive experience in marketing translation, are working to support your international success.
We’re a one-stop-shop for all your language service requirements, and offer you a dedicated project manager to guide and support the timely completion of your projects.
Andiamo! is committed to providing a high-quality, and accurate marketing translation service. We are audited internally and externally to maintain our ISO standards, which include ISO:17100:2015, ISO 14001:2015 and ISO 9001:2015, to demonstrate this commitment.
Contact our team today to discuss your translation requirements and learn more about how we can support your marketing department or agency.
Translator or Interpreter?
Are you a freelance Translator or Interpreter looking to work with Andiamo?
Click the button to find out how to apply.
FAQs
What is marketing translation?
Marketing translation is the process by which skilled translators transform an organisation’s marketing content from one language to any number of others. High-quality, accurate translations can help to maximise your international growth and enable you to communicate impactfully with customers across the globe.
At Andiamo, we offer specialist marketing translation services to ensure your messaging reaches your customers, partners and teams, wherever they may be, whatever language they speak.
How do I find marketing translation services?
When seeking professional marketing translation services, it’s critical to ensure you look for:
An agency who uses mother tongue linguists and those who specialise in marketing material, rather than general translators. Word-for-word translation doesn’t work in a marketing context, so specialist marketing translators ensure your message is localised and carefully maintained in your target languages.
A provider with reassuring QA processes. Do they offer a revision by a second, mother tongue, specialist marketing translator? (as we do). Is the service definitely a human service? AI cannot compensate for human creativity and cultural knowledge and understanding. Do they utilise style guides and translation memories (as we do) to ensure consistency across all your campaigns?
A partner who also offers DTP services. Professional multilingual typesetting services produce a far higher level of accuracy than using non-linguist designers or employees. Using non-linguists to typeset your translations can introduce errors before publication. Andiamo! are a single partner for all your language service needs, including multilingual typesetting/DTP.
Industry-standard pricing. We’d always recommend being extremely cautious of agencies offering very low prices, if quality is your priority.
How should I translate my business’s wordpress blog?
The most important thing to remember when looking to translate a wordpress blog, or website page is: avoid using a translation plugin! For organisations, it’s always recommended to invest in professional translation services, to ensure skilled, mother tongue, specialist marketing translators are working to support the accuracy and quality of your blog or landing page translations, and that checks have been done using skilled linguists and QA tools. Discover our marketing translation services today.
Can translated content hurt SEO?
If done properly, no, translated content doesn’t hurt SEO.
To ensure your translated content doesn’t hinder your optimisation:
Use human translators who can ensure accuracy, quality, and clear/creative messaging.
Use an agency that implements checks via a second skilled, mother tongue linguist.
Configure your content correctly (using hreflang tags or subfolder structures).
Select an appropriately localised, high-volume keyword, and ensure it’s used appropriately within your content.
Ensure meta descriptions, alt tags and SEO titles are translated into the target languages, and optimised for your localised target language keywords.
Contact Andiamo! today to discuss how we can support your organisation with marketing translation services, including website and blog translation.
How do I add translation to a website?
There are many ways to add translated content to a website. Luckily for you, when working with an LSP, the process doesn’t need to involve copying and pasting content from your site into documents, and pasting translated content back into the page.
A common approach amongst LSPs (and one we use at Andiamo!) is for you to export the files in your existing file structure (from the back end of your website) and have your chosen LSP translate the editable files and return them back to you in the same structure. Some LSPs also offer API connectors for a more automated process.
How do I translate a website?
Website translation could be one of the most critical marketing translation services an organisation could invest in – and professional translation services are advisable over hiring freelance translators, using AI solutions, or plugins.
Typically, established LSPs will not conduct translations live on your website, because:
Translation QA and translation memory tools are generally not compatible with a live website. These tools are essential to support the quality, accuracy and consistency of translations.
Websites can be less stable than off-line documents/systems, and technical problems can slow service speed and potentially lead to loss of work.
It can lead to project creep, where new pages are added outside of the original scope and quotation.
Instead, some LSPs work on files exported from your file structure in the back end of your website, run it through specialist software to eliminate repeated text (which is accounted for in the quotation – helping to save you money), translate them, and return the files back to you in the same structure. Others export content and import translations via API connectors.
For SEO keyword translation, you would typically provide an Excel file of your researched terms to your LSP, who can send an Excel file of translated key terms back to you.
Should we translate our social media content?
In short – of course! If you’re selling products internationally, it’s critical to ensure you raise awareness of your brand, and connect/communicate with users in the international territories you trade in. Even in markets known to have “good English”, users are far more likely to engage and purchase your products/services if they know your content is targeted at them.
At Andiamo, we understand that marketing, and specifically social media, is a major driver of new business. Therefore, we ensure your content is accurately translated, localised, and make sure your message is maintained in the target language(s), to build trust and support sales.
Contact our team today to learn more about how our marketing translation services can support your organisation.
Request a quote
You can request a quote using the form below, email us or call us on 08450 345677
