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International Spanish or local Spanish?

28th September 2017

Emily Robertshaw

 

Lately, we’ve been receiving more and more requests for International Spanish (also known as universal or neutral Spanish). Is it the best way to boost your brand internationally or should you still opt for localised Spanish?

 

What exactly is it?

Examples of International Spanish

English        Spanish (Spain) Spanish (Latin America) International Spanish
Apartment Piso Departamento Apartamento
Car Coche Carro Automóvil
Mobile Phone Móvil Celular Teléfono móvil

What are the advantages of International Spanish?

What are the disadvantages of International Spanish?

Things to consider before requesting translation

So, should you opt for International Spanish or local variations?

Ask your language service provider for advice before you request the translation. International Spanish may work for your products/services if your copy is quite straightforward, however, if it’s very stylistic you’re more likely to get a better response or ROI by having your translations localised for each of your target markets.

Have you thought about having translation into International Spanish? Or do you need advice about whether it’s the right option for you? We’d love to hear from you.

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