Historic Royal Palaces are an independent charity who manage six of the UK’s unoccupied palaces: Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle. Their aim is to attract visitors from all over the world to explore the stories of how the monarchs who inhabited those palaces shaped society as we know it today.
Historic Royal Palaces are not funded by the government, they rely entirely on support from members, donors and visitors. Therefore, to keep these stunning palaces open, they need a strong marketing strategy to attract more visitors.
Andiamo! started working with Historic Royal Palaces in 2005. Since then we have played a vital role in this marketing strategy by providing translations of documentation including tourism brochures, travel trade manuals and teachers’ guides and more recently website copy and email campaigns. In addition, we provide the typesetting of their Japanese copy using specialist fonts.
We spoke to one of our contacts at Historic Royal Palaces to find out a bit more about how translation helps the charity attract international visitors…
1) Why did you decide to have your brochures, leaflets and digital newsletter translated?
At Historic Royal Palaces, our aim is to help everyone explore the story of how monarchs and people have shaped society, in some of the greatest palaces ever built. Translation helps us to achieve this goal by making the palaces even more accessible and engaging with the widest possible audience.
2) Have you received any feedback on the quality of our translations from your customers?
Our clients are very happy to receive high quality communication in their own language and we often obtain great feedback on our translated newsletter. It also greatly facilitates the sharing of information between our clients and their own customers.
3) What are your goals for attracting more international business for the coming year?
We will keep up the dialogue with our international trade clients, making sure that they always have the most up to date information on future events, exhibitions and ticketing developments, with a view to encouraging further engagement and increasing visits- translation forms a key part of our strategy.
4) Why did you choose Andiamo! to provide your translations?