Your website is more than your most powerful marketing tool, it’s a window to your brand, and your world. One you can fully customise to impactfully position your organisation, products or services, and communicate effectively with prospective customers/clients to drive valuable conversions.
If your organisation sells products, or offers services in international markets, website translation services like ours are key to true website success.
Andiamo! provided translation of our large, technical components website into multiple languages. Using their technical knowledge of translation memory software, they were able to reduce the cost significantly when quoting for the project. Their projects team are knowledgeable, helpful and efficient and kept us up-to-date at every stage of the project. We would definitely recommend Andiamo!
Andiamo! had a flexible and open-minded approach to working with our online CMS to provide us with an excellent German translations for our site. Andiamo! are efficient and responsive, and we are now looking to begin work on French and Spanish translations.
Andiamo! translated some of our content into Chinese to help students and parents in China navigate our website. They were a pleasure to work with and the team provided the translation within 24 hours. We’d definitely recommend!
At Andiamo, our website translation services cover the following kinds of website content, to help support your organisation’s international growth, and ensure your website serves international users across the territories you sell to or work in.
Without this essential service, businesses are limited to marketing and selling to only English-speaking countries, restricting your growth and turnover.
We like to be involved as early in the project as possible, as we can help you to consider translation and localisation throughout the development process.
For example, by providing sample text in the foreign scripts at the outset, we can liaise with your designers to ensure they display correctly (ironing out potential import/export issues later down the line), and we can use our cultural understanding to help you select the most appropriate imagery for users in specific territories.
An unoptimised website is an ineffective one, and the SEO keywords at the heart of a website’s optimisation (that must appear across website page copy, page titles and more) also require translation.
We take your source language SEO keywords, translate them into your chosen languages, and with the help of our in-country linguists, conduct keyword research to find the most appropriate, effective keywords with the highest volume.
Once accepted by you, we load these translations into a new translation memory (TM). TMs are part of the software environment we work in and help us translate new text in a way that is consistent with phrases saved in the TM. This is important to ensure the consistency of keywords and terminology used throughout the translation.
Our translators then translate your website content into your chosen languages, conducting localisation as we go, to ensure currencies, measurements, and imagery is culturally appropriate for users in the territories you’re translating for.
From technical sectors, like medical, automotive, manufacturing and engineering, to creative sectors like toys and games, marketing and beyond, our linguists have you covered.
To ensure we provide smooth and connected website translation services, we export our completed files in the format of your choosing, to enable you to simply upload them into your website’s CMS and avoid the copy and pasting process, to help ensure accuracy during the publishing step.
If you have in-house, mother tongue, multilingual employees who would like to review the translations before sign-off, we can supply bilingual files for review.
When translating languages with non-Latin alphabets, we recommend that we check how these translations are displayed in the website page, pre publishing, to ensure that content is displaying correctly and also oriented appropriately, for example, right to left for Arabic.
Multilingual website plugins are widely available today, but they often fail to deliver the linguistic accuracy offered by professional, human website translation services like ours.
While they may seem like a cost-effective way to dip your toe into a new market, they can damage your brand’s credibility, trust and positioning in these markets.
Professional agencies like us offer you the peace of mind that trusted, certified, accredited, experienced linguists – committed to accuracy and quality – are working to support you.
Andiamo! has been supporting organisations like yours with website translation services for decades.
We’re an ISO accredited LSP, who are audited internally and externally to maintain our certifications (ISO 9001:2015, ISO 17100:2015, ISO 14001:2015) and to demonstrate our commitment to quality.
Working with Andiamo! offers you the assurance that skilled, experienced, and assessed linguists, who are specialised in your sector, are working to support your organisation. We also provide you with a dedicated project manager to offer a fully managed, end-to-end solution.
Contact our team today to discuss your website translation needs, and how Andiamo! can support your organisation’s international growth.
There are many ways to add translated content to a website. Luckily for you, when working with an LSP, the process doesn’t need to involve copying and pasting content from your site into documents, and pasting translated content back into the page.
A common approach amongst LSPs (and one we use at Andiamo!) is for you to export the files in your existing file structure (from the back end of your website) and have your chosen LSP translate the editable files and return them back to you in the same structure. Some LSPs also offer API connectors for a more automated process.
For organisations of all kinds, professional website translation services are advisable over hiring freelance translators, using AI solutions, or plugins.
Typically, established LSPs will not conduct translations live on your website, because:
Instead, some LSPs work on files exported from your file structure in the back end of your website, run it through specialist software to eliminate repeated text (which is accounted for in the quotation – helping to save you money), translate them, and return the files back to you in the same structure. Others export content and import translations via API connectors.
For SEO keyword translation, you would typically provide an Excel file of your researched terms to your LSP, who can send an Excel file of translated key terms back to you.
We wouldn’t recommend that any organisation use a translation plugin. Whether you’re in a technical sector like automotive, engineering or manufacturing, a highly regulated sector like medical, legal, or finance, or if your content contains any industry-specific terminology, working with a trusted LSP like Andiamo! is advisable.
Unlike human translators, plugins cannot convey company tone of voice, research your products, localise your content, or adapt translated content appropriately and accurately for a target audience.
The cost of website translation services varies depending on the level of service you choose. Many LSPs will have a service to suit most budgets.
At Andiamo, we offer human translation and machine translation post-editing (MTPE), for website projects.
As a higher level of service, our human translation services cost more than MTPE. MTPE is best suited for technical websites, typically for organisations in sectors like engineering, automotive and manufacturing.
Market research should be your first port of call when embarking on translating your website, to ensure you identify the most appropriate languages for your organisation, the location of your current user base, and your plans for international expansion.
To manage your budget, or to begin working through a large website translation project, identify a few key target markets initially, work with Andiamo! to translate for them, have your business development and marketing teams focus on these territories, measure the success and then consider expanding to additional markets using the same business model.
Quality translations take time. It’s always best to plan translation into your project timeframes to ensure quality, accuracy and effectiveness. Do speak to Andiamo! at the planning stage as we will know how much time to allocate for your project. If your website and content is MTPE-appropriate, this can help speed up the process.
You can request a quote using the form below, email us or call us on 08450 345677